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Fluency Sem Limites
This landing page was developed in collaboration with a multidisciplinary team consisting of designers, writers, and data analysts, following a pre-defined visual identity by the design team. A mini design system was created with the necessary variable components to ensure consistency and visual coherence throughout the page.
The main objective of the project was to create a platform capable of operating efficiently on a large scale, based on marketing principles studied and applied by the team. The page was designed with a focus on optimizing the user experience and conveying clear, relevant information about the product.
In addition to the main page, thank-you pages for purchase and an intuitive checkout process were developed to ensure a seamless and satisfactory experience for the user. Furthermore, a mobile version of all pages was created to cater to users accessing the platform through mobile devices.
To maximize the effectiveness of the page, A/B tests were implemented, in which different variants are presented to users for performance analysis and data generation. This data is used by the team to identify areas for improvement and make adjustments that contribute to the continuous improvement of the user experience and the performance of the page on a large scale.
