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Fluency Empreenda
I developed landing pages and commercial presentations for a new school product, using the visual identity provided by the design team as a foundation. I created a comprehensive design system covering color palette, graphic elements, and typography to ensure a cohesive visual identity aligned with the product's goals.
This approach maintained visual consistency across all project elements, enhanced user experience, and improved product communication. By using shared resources across digital assets, I increased content production efficiency and reinforced the brand's visual identity in all interactions with the target audience.
01 Type
Main Type
Poppins
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Bold
H1 Headline | 40px
H2 Headline | 32px
H3 Headline | 24px
H4 Headline | 18px
H5 Headline | 16px
Light
H1 Headline | 40px
H2 Headline | 32px
H3 Headline | 24px
H4 Headline | 18px
H5 Headline | 16px
03 Color Palette
Black Endurance
HEX
#FF4200
Main Palette
Transneutral
HEX
#F5EBE0
Secondary Palette
Purple Ambition
HEX
#9956F6
Black Endurance
HEX
#191919
02 Content Structure
04 Graphic Component
Logo Versions
Elements
Photo Hub
04 Buttons
Principal
Hover
Outline
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